In an ever changing and fast moving business world, there is an increasing need for communication solutions that meet the evolving requirements of our clients. Here, at Phew we have continued to develop our eMarketing solutions into a highly effective and efficient solution.
» Why use eMarketing?
Phew’s eMarketing solution is one of the most effective ways to keep in touch with customers. It allows companies to promote products and services over the Internet quickly and easily. Our clients are able to enter content in a controlled and structured manner (with little or no technical skill) resulting in the automatic creation of personalised HTML and plain text email messages. Our eMarketing solutions enable clients to create, deliver and manage their own campaigns faster, more effectively and more cost efficient than ever before whether a bulk campaign is needed or just a one off promotional email. Businesses are realising that having an ongoing, up to date and relevant eMarketing campaign with customers will encourage great return on investment. It can help companies differentiate their product or service from their competitors and consequently increase a company’s presence on the Internet. When credibility and patience are paper thin online, businesses cannot afford to make the mistake of not having or maintaining their online marketing strategy. A well built online marketing strategy with Phew can make a huge difference.
» Benefits of eMarketing
Our clients can see various benefits of working with our range of products and services; we believe strongly in the close integration of all parts of Internet strategy for example posting news in a newsletter should also display the news on the website. This adds value to the tools we supply to our clients. For both the organisation and its customers, eMarketing brings significant benefits.
- Consistency
A well constructed, articulate, and personalised email allows you to present yourself, your company or your products and services in the manner you choose. This way you ensure your message is presented consistently and accurately, - Call to Action
Our eMarketing solution helps clients to use the idea of call to action where clients use eMarketing and cleverly located links to encourage visitor to their site - Reduce the Sales Cycle
Introducing yourself gently and professionally in a manner the recipient finds acceptable can help to remove the steps from the “door opening” stage of the sale and can therefore move more easily to the first appointment or telephone conversation.
- Speed of response.
In our experience, 80% of responses are received within 72 hours of the campaign being launched. - Flexibility
Our approach is designed to suit your objectives, your timeframes and your budget. We can provide a full design and managed service or we can offer support and help to enable businesses to run their campaigns themselves. -
Support
Many clients like the option of both working independently and having a managed service available, where we do all the preparing, building, sending and reporting of eMarketing campaigns. With our training and support packages available this creates an ideal model of collaboration between the client and ourselves.
» How we do it?
With eMarketing we aim to offer our clients continuing access to this communications solution, allowing clients to create powerful, personalised and professional looking campaigns in minutes and then track, manipulate and analyse the data for even more dynamic results in their next campaign.
We have a very simple three stage approached to this, creation, sending and reporting.
Creation
We offer a web based tool for creating emails called eNews that allows our clients to enter content in a controlled and structured manner. Using the eNews editor makes it easy for anyone who has used standard office applications to be able to manage content, all within a few minutes, whilst retaining a consistent format and delivering fresh, interactive content for its readers. This allows for a new found flexibility with the design and presentation of news and information and with the ability to use existing branding and logos, companies can build up brand awareness and consistency.
We offer a web based tool for creating emails called eNews that allows our clients to enter content in a controlled and structured manner. Using the eNews editor makes it easy for anyone who has used standard office applications to be able to manage content, all within a few minutes, whilst retaining a consistent format and delivering fresh, interactive content for its readers. This allows for a new found flexibility with the design and presentation of news and information and with the ability to use existing branding and logos, companies can build up brand awareness and consistency.
Sending
With well over half the UK population having an email address, the last few years have seen a huge increase in companies using email marketing to market their goods and services. Email has consequently become the most cost effective marketing channel for companies. Our email marketing software allows you to send bulk emails to your clients or contact lists. The system is web based so can be accessed anywhere and at anytime allowing for a faster, more efficient, intelligent and more economical way of marketing. To use Phew’s email marketing solution to its full potential, we provide our clients with the best quality tools, techniques and latest training.
With well over half the UK population having an email address, the last few years have seen a huge increase in companies using email marketing to market their goods and services. Email has consequently become the most cost effective marketing channel for companies. Our email marketing software allows you to send bulk emails to your clients or contact lists. The system is web based so can be accessed anywhere and at anytime allowing for a faster, more efficient, intelligent and more economical way of marketing. To use Phew’s email marketing solution to its full potential, we provide our clients with the best quality tools, techniques and latest training.
Reporting
Reports are presented as overall figures, graphical charts and as detailed lists. This feature allows the eMarketing solution to demonstrate itself to our clients immediately. Within the system clients are able to analyse and manipulate their reports to see the results in the format they require or go on to filter the results to focus on grouped data. The reports can detail the behaviour of individual recipients enabling clients to see whether certain recipients have read the eNews. All reports can be exported into offline software, making it easy to pass them to others or to include in a presentation.
Reports are presented as overall figures, graphical charts and as detailed lists. This feature allows the eMarketing solution to demonstrate itself to our clients immediately. Within the system clients are able to analyse and manipulate their reports to see the results in the format they require or go on to filter the results to focus on grouped data. The reports can detail the behaviour of individual recipients enabling clients to see whether certain recipients have read the eNews. All reports can be exported into offline software, making it easy to pass them to others or to include in a presentation.
» Training
Through our extensive training programme, we have a number of options for training our clients and their staff to use our interactive products and services. We offer a comprehensive and tailored training service with qualified trainers with continued access to an online manual available.
» Support
Assisting and helping our clients has been essential to our growth. Our support and training services offer the highest level of client service. Combined with the extensive knowledge of our diversely skilled team, this enables us to give our clients ongoing support. Included with the eMarketing package is access to the online Manual. The structure for an email marketing campaign can vary greatly depending on the amount of involvement from the client and their budget. If your company has a reasonable level of available resources to commit to eNews on a regular basis and are looking to reduce the ongoing cost, then this system can work out to be a highly powerful tool for your company.
To download the PDF version, use the following link:
eMarketing overview (PDF)
Modified: 12/9/2006 -
770kB
eMarketing overview (PDF)
Modified: 12/9/2006 -
770kBIn order to download these documents you will need Adobe Acrobat Reader
Download it for free from the Adobe site
Download it for free from the Adobe site
